There are a lot of great third-party tools out there that can help you with your sales and marketing efforts. Zoominfo and LinkedIn Sales Navigator are popular options. They have pros and cons and come with a suite of features.
Both are excellent resources that can help you find the information you need to close deals and boost your sales pipeline. But which one is the best for your needs? Or do you need a subscription for both of them?
Let’s debate!
Zoominfo vs. Sales Navigator – The Key Differences and Features
Zoominfo is an excellent choice if you need detailed information about your leads. It offers extensive data about companies and individuals, including contact information, background information, and social media profiles.
LinkedIn Sales Navigator, on the other hand, is a good choice if you’re looking for a more streamlined experience. It offers many of the same features as Zoominfo but is easier to use and less expensive. LinkedIn Sales Navigator also integrates with your LinkedIn account, so you can easily view your leads’ profiles and connect with them on the platform.
Zoominfo
Zoominfo is a powerful sales intelligence tool that provides users access to over 45 million business contacts. With ZoomInfo, you can quickly find and connect with the right prospects and customers for your business. It also has several features that can help you close more deals and boost your sales.
Some of the key features of Zoominfo include:
- Conversion Intelligence: With Conversion Intelligence, you can see which of your leads are ready to buy and identify the best time to reach out to them.
- Company & Contact Search: Zoominfo offers extensive search filters that allow you to find the right companies and contacts for your business.
- Enrichment & Data Management: With Enrichment, you can add missing data points to your records and keep your data clean and up-to-date.
- Detailed contact and company information: Zoominfo provides users with detailed contact and company information, including email addresses, phone numbers, and social media profiles.
- Buyer Intent Data: The tool also offers buyer intent data that can help you identify when a lead is ready to buy or is researching topics about your business.
- Sales acceleration tools: Zoominfo offers several sales acceleration tools, such as lead scoring and enrichment, that can help you close more deals.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is another popular sales intelligence tool. It provides users with access to over 500 million business profiles. LinkedIn Sales Navigator also offers several features and benefits that can help you close more deals and boost your sales.
Some of the key features of LinkedIn Sales Navigator include:
- Access to LinkedIn’s massive database: With LinkedIn Sales Navigator marketers have access to the world’s largest professional network.
- Lead recommendations: LinkedIn Sales Navigator provides users with lead recommendations based on their sales criteria.
- InMail: The plan also comes with InMail, allowing users to send direct messages to prospects through LinkedIn.
- CRM integrations: LinkedIn Sales Navigator integrates with CRMs like Salesforce and Microsoft Dynamics.
- SmartLinks: SmartLinks allows users to track the clicks and views of their links. They are helpful for understanding which prospects are interested in your products or services.
So, which sales intelligence tool is the best option for a B2B business?
Both Zoominfo and LinkedIn Sales Navigator offer various features and benefits that can help you close more deals and boost your sales. However, Zoominfo may be the better option for businesses that are looking for detailed contact and company information because of its data accuracy.
Why Zoominfo over Sales Navigator?
Sales intelligence is critical for any organization, but getting accurate data and contact information can be complex. That’s where Zoominfo comes in.
Zoominfo makes it easy to find the right person at the right company. The platform is also easy to use, and the data is constantly updated, so you can get the most accurate information possible, unlike LinkedIn. The quality of leads is also unparalleled, thanks to the unique data-matching technology and partnerships with leading social networks and data providers.
Zoominfo offers more comprehensive data
LinkedIn Sales Navigator is a great tool, but it doesn’t offer the same depth and breadth of data as Zoominfo. Zoominfo has a massive database that includes over 50 million business contacts and over 10 million companies, all vetted by professionals.
Zoominfo’s data is more accurate
Zoominfo’s data is more accurate since it is constantly updated and verified by a team of research professionals. Also, Zoominfo has a proprietary data-matching technology that constantly cleans and updates the data. On the other hand, LinkedIn relies on its members to update their profiles, which can lead to errors.
Zoominfo offers more features
LinkedIn Sales Navigator is a great tool, but it doesn’t offer all of the features that Zoominfo does. Zoominfo offers lead scoring, enrichment, and tracking that can help you close more deals. LinkedIn Sales Navigator doesn’t offer these features.
Zoominfo is easier to use
Zoominfo is designed with the user in mind. The platform is easy to use and navigate, making it easy to find the information you need. LinkedIn Sales Navigator can be more difficult to use because of all of the different features and options, and this is especially true for those just starting out.
To sum it up, Zoominfo is the clear winner against LinkedIn Sales Navigator for most businesses. It offers more comprehensive data and features. Plus, it offers a free trial to try the tool before you commit to it.
