LinkedIn Ads come in numerous shapes and sizes, and if you are not using them to their full potential, you’re missing out on a huge opportunity to reach your target audience.
But it can be tough to know where to start. You might be wondering, what are the different LinkedIn Ads formats?
LinkedIn currently offers numerous different ad formats: Conversation Ads, Simple Image Ads, Video Ads, Dynamic Ads, Lead Gen Forms, Carousel Ads, Spotlight Ads, and tons more! Each format has its own unique benefits and can be utterly granular with your audience targeting.
With this explained guide, we will give you an overview of all LinkedIn ads formats and explain how each of them can help you get extremely close with your audience targeting. Let’s debate!
Simple Image Ads
There are several variations of LinkedIn Ads, but let’s start with the simplest one: the Simple Image Ad. As the name suggests, this type of ad is just a simple photo accompanied by a headline and a brief description. For instance, a Facebook ad.
Moreover, they are fantastic because they are so simple to make. You can target people based on their job title, abilities, company size, or past interactions with your organization. These are a few of your possibilities when it comes to targeting.
So, if you do not know where to start when it comes to LinkedIn Ads, Simple Image Ads are the way to go!
Conversation Ads
LinkedIn Conversation Ads are a great way to start a dialog with your target audience. They help to create a two-way conversation so you can connect with potential leads and customers on a more personal level.
The best part is that Conversation Ads allow you to target your audience based on their job title, company size, or other factors. This way, you can be sure that your ads reach the right people. And since they are so interactive, you can also collect valuable insights about your target market that you wouldn’t get from other types of LinkedIn Ads.
Video Ads
LinkedIn video ads offer an engaging and powerful way to reach out to your target audience – with videos. They are a great way to capture attention and leave a lasting impression.
Not only do they increase brand awareness but video ads are the best way to increase video views and provides space for information.
Carousel Ads
LinkedIn Carousel Ads are one of the newer ad formats on LinkedIn, and they are quickly gaining in popularity.
Why? Because they are a great way to show off your products or services in a very visual way. Other than that, you can target them so precisely, you can be sure that the people who see them are the ones who are most likely to be interested in what you have to offer.
Carousel Ads allow you to showcase up to 10 images or videos, and each can have a different headline and call-to-action. You can also include a link to your website or a landing page where people can learn more about your product or service.
Dynamic Ads
Dynamic ads are a great way to retarget your website visitors on LinkedIn. These ads are automatically generated based on the items someone has viewed on your website. So if you sell baseball hats, for example, and someone visits your website but doesn’t buy a hat, you can show them a dynamic ad for that hat on LinkedIn.
Pretty cool, right?
Lead Gen Forms
When it comes to LinkedIn Ads Format, one of the most popular options is Lead Gen Forms. With the help of this ad, you can collect lead information from potential customers directly on LinkedIn.
Here’s how it works: you create a form that includes questions like name, company, job title, and email address. Then, you include a link to the form in your ad. When someone clicks on the link, they are taken to the said form, where they can provide their information.
Once someone fills out the form, their information automatically gets added to your CRM. This LinkedIn ad format is a great way to collect leads from potential customers who are interested in what you have to offer.
Follower Ads
Next, we have “Follower Ads.” As the name suggests, these ads allow you to target your current followers with a tailored message.
It is a great way to keep your existing followers engaged and up-to-date on your latest offerings. Plus, it’s a very effective way to reach new consumers, since they are more likely to trust an endorsement from a contact, they know than an ad they see on their newsfeed.
Spotlight Ads
LinkedIn Ads Spotlight Ads allow you to place a Featured Advertisement at the top of the LinkedIn home page. It is a great way to display your business in front of your target audience, as it’s one of the most-viewed areas on LinkedIn.
Spotlight Ads are also very versatile. You can use them to drive awareness, grow your pipeline, or generate leads. They are a great way to promote your company and products and even use them to recruit new employees.
The best part? You have complete control over the content of your Spotlight Ad. You can create a custom headline, tagline, and description and even include a call-to-action button.
Job Ads
LinkedIn also offers a Job Ads format, which enables you to target potential candidates through the LinkedIn platform.
For example, you can target by job title, skills, company size, or even job function. You can also target people who have already been employed, which is a great way to find qualified candidates who might be interested in making a switch.
Related Questions
What Are the LinkedIn Specs for Single Image Ads?
The file must be 5 MB in size and of the jpg or png file type. It may be either horizontal or landscape, with a minimum resolution of 640 x 360 and a maximum resolution of 7680 x 4320 pixels.
What Are LinkedIn Ads Best Practices to Follow?
The most effective advertisements are straightforward and have captivating language pertinent to their target audience. So, go for phrases that will capture the interest of your audience.
Key Takeaway
LinkedIn Ads are only here to help your business out in the most convenient way possible. By understanding the different types of LinkedIn Ads available, you can ensure that you reach the people and companies that matter to you most.
