LinkedIn, with its massive 830 million users, is one of the best social media platforms for businesses. The platform is consistently adding new features to help marketers boost their business performance. LinkedIn ads are one of them which guarantees that your brand voice reaches the right audience. The CRMs for LinkedIn integrations eliminate manual entry as they automatically sync data collected from LinkedIn. In this article, we will cover what the best LinkedIn ad integrations that help you achieve your business goals are.
What are the best LinkedIn ad integrations?
Here’s the list of 7 best LinkedIn ad integrations that you can use:
- Salesforce – It is an excellent CRM for the sales team that wants automation features with LinkedIn integration.
- HubSpot – It is the best CRM for businesses looking for an easy-to-use CRM that integrates with LinkedIn.
- Zendesk – It is the best CRM for marketers who want to improve processes, productivity, and pipeline visibility.
- Gmail – It is one of the best free email providers with which you can send emails through browsers and mobile apps.
- Zoho CRM – Overall best CRM for businesses that want direct integration with LinkedIn Sales Navigator
Types of LinkedIn products available for LinkedIn integrations
There are two LinkedIn features that are available for LinkedIn integrations:
LinkedIn Lead Generation Forms
These forms help you generate top-quality leads from your LinkedIn ad campaigns. These ads are effective because they are optimized for mobile devices, and that’s why 90% of B2B marketers reduced their cost per lead with the form.
LinkedIn Matched Audiences
It is a tool that helps you build audiences from your email lists, website traffic, and LinkedIn accounts. With LinkedIn Matched Audiences, you can upload a list of companies or contacts for targeting or retargeting and create a lookalike audience. With this feature, you can retain your customers and increase brand loyalty.
5 Best LinkedIn Ad Integrations to use
Salesforce
Salesforce is a CRM used by businesses. LinkedIn allows you to sync Lead Gen forms to Salesforce and also upload your contact list from Salesforce to create LinkedIn Matched Audiences. LinkedIn stores the leads from your forms in a CSV file, and you must manually upload them to your Salesforce CRM.
With LinkedIn integration with Salesforce, you can automate leads to go to Salesforce as they come in and quickly nurture them before they get cold. This will help in a smooth experience that will increase your conversions.
With Salesforce integration with LinkedIn, you can also connect LinkedIn Matched Audiences to your Salesforce account. LinkedIn allows users to create audiences from emails sent from Salesforce and use them for their LinkedIn campaigns.
HubSpot
Like Salesforce, you can connect your LinkedIn Lead Gen Forms with HubSpot. This helps send the leads from the Lead Gen form to your HubSpot CRM, where you can quickly start nurturing them with emails. It will also help you convert them into customers before they get cold. You can also connect LinkedIn Matched Audiences to HubSpot CRM, which allows you to upload your audience lists to HubSpot.
Zendesk
Zendesk is a customer engagement, support, and sales software for businesses. It helps marketers improve their business processes. With Zendesk integration, you can automatically sync your leads from a LinkedIn Lead Gen form to a new Zendesk ticket. This integration allows you to communicate easily with your leads and build long-lasting relationships. It will also notify you when a lead is added to your list. You can also connect LinkedIn Matched Audiences with Zendesk and use them for your LinkedIn campaigns.
Gmail
Gmail is one of the best email providers which helps you send emails up to 50 megabytes of file size. It helps you to organize your emails in different folders and tabs. LinkedIn allows you to link your Lead Gen Forms to Gmail. With LinkedIn Gmail integration, you can add LinkedIn leads from the Lead Gen Form to your Gmail contact list. It also notifies when a lead is added to your list.
Zoho CRM
Zoho CRM is a customer relationship management software with sales & marketing, email & collaboration, customer service, finance, IT & help desk, and custom solution apps to empower your marketing and support clients. Zoho CRM helps you sell smartly and quickly. With Zoho CRM, you can create automated follow-up and workflow for leads, segment your audience, automate rules, etc. You can integrate your LinkedIn Lead Gen Forms into Zoho CRM, where you can nurture and convert them into customers. You can also integrate LinkedIn Matched Audiences with Zoho CRM and use them for your LinkedIn campaigns.
LinkedIn ad types
- Sponsored content – These are also called native ads that show up on your audience’s LinkedIn feed. LinkedIn labels these ads as ‘promoted’ to differentiate them from other ads.
- Sponsored messaging – This ad lets you directly advertise to LinkedIn members in their inboxes. It is important to note that there is a limitation on how many sponsored messages can be sent monthly.
- Text ads – These appear along the top and right-hand side of LinkedIn’s desktop feed and are an excellent option to build strong leads with professional demography.
- Dynamic Ads – These ads run on the right rail of LinkedIn and speak to the audience directly through personalization.
Which LinkedIn ad is most effective?
Sponsored content is the most popular and effective form of LinkedIn ad. It appears on your target audience’s feed and integrates seamlessly around their organic content. This is most effective because it blends well with LinkedIn’s feed and can draw users’ attention without making it evident that it’s an ad.
Key Takeaways
LinkedIn allows businesses to integrate third-party apps with LinkedIn Lead Gen Forms and LinkedIn Matched Audiences. We have covered the five best LinkedIn CRM integrations you can use for your ad campaigns on the platform. Before running your LinkedIn ad campaign, follow the best practices, i.e., figure out the right target audience, choose the right content and have a clear CTA in your ad copy.
