There is no online platform better suited to helping people develop their professional skills than LinkedIn. It has become synonymous with professional success.
As the leading platform for professionals, it has access to a treasure trove of knowledge and information that you can use to create transformative educational content.
Some pretty incredible statistics reflect LinkedIn’s reputation and its dominance as the best platform for professionals seeking to network and create new opportunities:
- The vast majority of recruiters (87%) said they use LinkedIn to locate applicants
- Since its inception, 122 million users have been able to get interviews using the site.
- Over 35 million LinkedIn users have been contacted by a potential employer via LinkedIn.
- About 65% of B2B businesses have utilized LinkedIn paid ads to grow their client base.
As a B2B professional, LinkedIn Learning has many courses for people like you. With the average MBA costing 168,000, LinkedIn learning is a virtual steal at $28.99 a month and $299 a year. There is no question about it.
With LinkedIn Learning, you can gain a whole new set of soft and hard skills at your own speed for a small fee.
In this article, we want to focus on the best Linkedin learning courses for B2B professionals, using the most Viewed, highest rated, and most recommended online.
Most Viewed LinkedIn Learning Courses
For almost twenty years, companies like Netflix, Oracle, Electronic Arts, and eBay have relied on consultant and bestselling author Robbie Baxter for strategic business counsel.
In this course, she provides an overview of a typical day as a business-to-business salesperson, from contacting leads to making a sale. She discusses what it takes to be a good seller and how to get a B2B sales job in today’s competitive market.
Robbie offers some advice for sales managers, marketers, and executives on how to set B2B sales targets, organize a sales and marketing team, and foster collaboration with the rest of the business to ensure the company’s long-term success.
No matter where you are in your sales career, you can benefit from learning the ins and outs of B2B selling.
The Highest Rated LinkedIn Learning Courses
As most of us know, first impressions matter. In this course, Tatiana Kolovou, a senior lecturer in Business Communication at the Kelley School of Business at the University of Indiana, teaches you the art of the elevator pitch.
Short and sweet, the elevator pitch is an excellent method to introduce yourself, make your point(s), and strike up a conversation with a new connection. The name “elevator pitch” comes from the fact that it should take about as much time as a ride in an elevator would.
In this course, Mrs. Koluvou breaks down how to build trust with your clients and how making a positive impression is a science. This course, released in Jan 2020, has now amassed over 3.4 million learners, making it one of the most popular courses on the platform.
And for good reason. B2B professionals who master the elevator pitch have an easier time with a B2b sales pitch since the basis of a good elevator pitch can also be found in a great sales pitch. This course is an invaluable asset and a soft skill to learn for professionals.
The Internet’s Most Recommended LinkedIn Learning Courses
There are not many LinkedIn learning reviewers out there, but in our research for this article, one course stood out amongst reviewers.
Taught by author and executive education professor at Duke University’s Fuqua School of Business, Dorie Clark. Dorie Clark is one of the world’s most sought-after communication coaches and business thinkers.
Her course, Strategic Thinking, has 1.3 mil learners and over 12,000 positive reviews. Strategic thinking includes a wide range of skills that allow you to apply critical thought and assessments to present and future issues. Such skills are crucial for achieving corporate goals, overcoming roadblocks, and handling hurdles.
The ability to think strategically is a crucial managerial talent in great demand. Why? Because workers who can reason clearly and strategically and then communicate these thoughts can make a huge difference in a business’s future.
On the course, Dorie Clarks gives a Masterclass in this soft skill. Learn how to navigate problems and use strategic thinking to hit your business goals.
Honorable Mentions
While the above courses are our choices for the best LinkedIn learning courses for B2B professionals, there are still many other options you can choose from if those don’t fit your needs. So here is our honorable mentions list.
Sales Fundamental
In this audio-only course, get sales tactics tips and advice from veterans Lisa Earle McLeod and Elizabeth Lotard. This course is geared towards beginners. However, it is great for B2B professionals who want to brush up on their fundamentals on a long drive or flight.
Eat Their Lunch: Winning Customers Away from the Competition
Sales can get a little messy at times. Learning to navigate the murky waters of customer acquisition is hard, so why not learn from one of the best.
Anthony Lannario is the author of “The Only Sales Guide You’ll Ever Need and The Lost Art of Closing” and has created the only B2B playbook on the dark arts of winning away customers from rivals. It’s a must-listen audiobook for every B2B professional.
Sales: Customer Success
This is another great course from owner Robbie Baxter, who speaks to customer success and how creating a culture for it in your company will ensure any SASS is successful. Dive into this course if you want your company to be one of the SASS companies everyone wants to work with.
Key Takeaways
LinkedIn Learning is a powerful resource for B2B professionals who want to further their careers. The LinkedIn Learning experience is quite different from what you would get at a conventional business school due to a wide range of business and thought leaders creating educational content for the platform.
LinkedIn Learning is one of the best and most affordable options for B2B professionals who want to further their education and careers or keep their skills up to date in their existing roles.
