LinkedIn provides access to an ocean of prospects but connecting with them is a struggle. Sending messages on LinkedIn is a great way to draw prospects toward you. To do it effectively, you must master the art of sending messages on LinkedIn. Similar to how you have a strategy for writing cold emails, you must build one for LinkedIn messaging. To help you get there, we have curated the most effective LinkedIn messages that can consistently deliver results.
Most effective LinkedIn messages
Direct Sales Pitch
Hi [First name],
I am reaching out to you regarding our [insert name of your product/service].
Given your background and profession, I understand our [products/services] would be beneficial for your organization [insert a few benefits of your products/services]. You can visit our website to find out more: [insert website URL].
If this is something that interests you, let me know so that we can set up a quick call.
Have a great day!
[Your name]
Indirect Sales Pitch
Hi [First name],
I heard your business is planning on expanding [insert unique details about the company that acts as a sales opportunity] to the United States.
Very excited for you and your team; congratulations!
I would love to know more about what helped in this decision and what next steps you are taking.
[Insert short intro about your company and how you can help them]
Looking forward to hearing back from you.
Wishing you all the best with your new venture.
[Your name]
Hyper-personalized Sales Pitch
Hi [First name],
I have been following your company’s journey for a while now. I have to say [add your observation and their achievements].
The vision and mission of your company are commendable. I am [your name], and I work as a [your designation] at [company name].
[Quickly explain the problem you aim to resolve with a customized solution].
You can find out more about my organization at [company website URL].
Hope you have a great day! Looking forward to hearing from you.
Best Regards,
[Your name]
The Common Group
Hi [First name],
I came across your profile on [insert group name].
I am always looking for like-minded individuals in my industry. I see from your profile; that you have a lot of experience in this field.
I would love to hear your thoughts about different [add the name of the industry] techniques you’ve deployed over the years.
Best Regards,
[Your name]
Follow-up message
Hi [First name],
I know you probably have a tight schedule.
I would love to have a conversation with you about [mention the content of your previous message].
And did I mention that [add captivating one-liner that would enable them to reply]?
Let me know if there is a convenient time to message you.
Look forward to hearing back from you.
Have a splendid day!
[Your name]
Here are a few other templates you can use for prospecting:
Complimenting your prospect’s content
Some of your prospects will publish thought leadership content that can provide excellent starting points for your conversation. You can impress them with your knowledge of their space and let them know that you value them through your interest in their thoughts.
Hi [First name],
I wanted to let you know that I read your [piece of content] about [subject] and was struck by how thoughtful and well-written it was. You’re doing a great job establishing yourself as a thought leader in [their field].
You mentioned [reference specific point made in the content]. Have you thought about [ask open-ended questions relevant to the content]?
Best Regards,
[Your name]
Congratulations
Prospects, like anyone else, are proud of their achievements, especially when they are recent. That’s why recent accomplishments can provide a solid basis for effective LinkedIn messaging.
Hi [First name],
Just wanted to reach out and congratulate you on your [recent accomplishments].
I look forward to seeing how you thrive and continue to grow [in their field].
Best Regards,
[Your name]
Tips to follow before sending out the message:
Before you send out messages, you must ensure that you appear to your prospects and others. The first impression is everything. When someone receives a message from someone unknown, the first thing they do is check out their LinkedIn profile. If your profile is incomplete and not optimized, the chances of getting replies are very less.
Here’s what you need to do:
- Have a high-quality profile image (headshot) with good lighting.
- Optimize your cover photo and highlight your skills & expertise to stand out among others.
- Have a tagline that describes your skills.
- Add a summary that includes your skills and keywords that makes you stand out from the crowd.
- Have recommendations on your profile that will make you more credible and reliable.
Checklist to follow for effective LinkedIn messages
- Have you segmented your target audience?
- Is your subject line capped at 3-4 words?
- Is your message short and crisp?
- Have you added a personalized message?
- Did you introduce yourself?
- Have you mentioned the reason for sending them a message?
- Is your message skimmable?
- Does your message have some offer or add value to them?
- Does your message have a clear CTA?
Best practices for effective LinkedIn messages
- Publish original content on your profile to build authority in the field.
- Sharing your prospects’ content from the groups, you’re connected to can turn a cold contact into a warm lead.
- Learn to use ‘search’ more effectively as LinkedIn supports Boolean strings and filters that will increase the quality of your results.
- Use search alerts that will send you a digest of any new results on a weekly basis.
- Join LinkedIn Groups and contribute there, much like any forum. It will help you build trust and a reputation for quality.
Key Takeaways
Like any lead generation method, LinkedIn cold messaging requires patience and effort. The templates shared above can be tailored to your target audience, and remember, personalization helps connect with people. Doing a little bit of research on your prospects’ backgrounds will help you personalize your message and thus increase your chances of getting a response. Working on your profile to appear professional and trustworthy is also very important.
