For B2B marketing, LinkedIn Ads have been nothing less than a blessing. I have been advertising on LinkedIn for multiple businesses for years, and the results have been consistently excellent. The targeting options are incredibly granular, which allows me to reach my ideal audience with laser-like precision.
But well, not all B2B marketers have the same story.
Some struggle to identify their ideal target audience, while others find it difficult to come up with high-converting creatives. If you are in this league, this post is exactly for you.
The Best Practices for LinkedIn Ads
With over a million members, LinkedIn offers businesses a vast pool of potential customers to target with their advertising campaigns. But with so many businesses now using LinkedIn Ads, how can you make sure your campaigns stand out from the crowd?
Follow these eight LinkedIn ad best practices to get the best results.
Define your target audience
Before you even start creating your LinkedIn ad, it’s important to take some time to think about who you’re trying to reach. LinkedIn offers incredibly detailed targeting options, so you can really drill down and target your ads to a specific audience.
Think about things like job title, location, company size, and even specific interests. The more specific you can be, the better results you’re likely to see. Targeting the right audience also results in higher conversion, and you are more likely to achieve your desired outcome.
Keep your ad copy short and sweet
When it comes to creating ad copy, less is definitely more. LinkedIn users are busy professionals who don’t have time to read a novel, so keep your ad copy short, sweet, and to the point. They want to get the information they need quickly and move on
Use summarized bullet points to highlight the main features of your product or service information. And don’t forget to include a call to action, so your readers know what you want them to do next.
A good rule of thumb for effective ad copy is to keep it under 150 characters. Use strong headlines and benefit-driven copy to grab attention and get your message across quickly. Creating a sense of urgency in your copy can also be effective in driving conversions.
Use images and videos
Videos are everywhere today, and for B2B markets like me, they translate to higher conversion. On LinkedIn Ads, using videos as well as images can be the key to successful marketing campaigns. For a lot of people today, the text is boring and doesn’t hold their attention. But a well-made video can capture attention and interest, and lead to conversions.
So, if you’re not using video in your marketing campaigns, you’re missing out on a powerful tool that can help you reach your target audience and achieve your goals.
When creating a video for LinkedIn Ads, it’s important to keep the target audience in mind. What will they be interested in? What will grab their attention? Once you have a good understanding of your target audience, you can start creating videos that will resonate with them and lead to conversions.
Make use of LinkedIn’s call-to-action buttons
When you’re running a campaign, the call to action (CTA) is critical. Get it right, and you’ll see a great response. Get it wrong, and your campaign will fizzle out. I’ve made this mistake myself in the past, and trust me, it had cost me dearly.
LinkedIn offers a variety of call-to-action buttons that you can use in your ads, so make sure to take advantage of them. By using these buttons, you can encourage your target audience to take the next step, whether it’s visiting your website, signing up for your newsletter, or downloading your white paper. Likewise, by using CTA button for your ad, you can increase your chances of getting the results you want.
Use trackable links
If you want to know how effective your LinkedIn ads are, it’s important to use trackable links. Using trackable links will allow you to see how many people are clicking on your ad and landing on your website.
There are a few different ways to create trackable links, but one of the easiest is to use a URL shortener like Bitly. Simply create a Bitly link for your website or landing page and then use that link in your LinkedIn ad.
Monitor your results
LinkedIn ads provide a great way to reach out to potential customers and clients, but it’s important to keep an eye on your campaign to ensure that it’s effective. Regularly check your LinkedIn analytics to see how your ads are performing, and make changes as needed to ensure that you’re getting the most out of your campaign.
Pay close attention to things like click-through rate, conversion rate, and cost per conversion. These metrics will give you a good idea of how well your LinkedIn ads are performing.
Related Questions
What makes an effective LinkedIn ad?
An effective LinkedIn ad is one that is targeted to a specific audience and contains a clear call to action. The ad should be visually appealing and easy to read, with a strong headline that grabs the reader’s attention. The body of the ad should be concise and to the point, highlighting the key benefits of the product or service being advertised. LinkedIn ads are a great way to reach professionals and decision-makers and can be an effective tool in B2B marketing campaigns.
What type of LinkedIn ads performs best?
Video ads are the best-performing type of LinkedIn ad, hands down. They are engaging, capture attention easily, and can be very impactful. LinkedIn users are also more likely to watch videos on the platform than any other type of content. If you want to make a big impact with your LinkedIn ads, I will highly recommend going with a video format.
Key Takeaway
LinkedIn Ads are a powerful way for businesses to connect with potential customers. However, there are a lot of best practices that businesses should follow when using LinkedIn Ads, including creating relevant ad copy and targeting your audience. With careful planning and execution, LinkedIn Ads can be a valuable tool for growing your business.
