When it comes to LinkedIn ads, I’ve been using them for over a year and have found them to be highly converting for my niche. After testing a lot of different things, I now know the results to expect from a campaign and what works best for me.
But, if you are just starting with LinkedIn Ads and want to know more about its benchmarks, you are at the right place. Let’s begin!
LinkedIn Ad Benchmarks
I’ve found that the key to success with LinkedIn Ads is to keep your campaigns targeted and focused. You need to know who your ideal customer is, and you need to craft your ad copy and visuals around that.
If you’re not sure where to start, I suggest you start by testing a few different ad types and targeting options. Once you know what’s working, you can then scale up your campaigns to get the most out of them.
Here are the different benchmarks you can expect from LinkedIn Ads. For me, it is fairly easy to achieve all of them, depending on the targeting option.
LinkedIn Ads Click-Through Rate (CTR) Benchmark
LinkedIn Ads Click-Through Rate (CTR) Benchmark on average, is between 2.44% to 3.65%. Although, this number can vary depending on the type of ad you’re running.
For example, video ads usually have a higher CTR than static image ads because they are more engaging and can capture the attention of viewers more easily.
It is important to note that even though video ads may have a higher CTR, this does not mean that they are always the best choice for every situation. Sometimes, a static image ad may be more effective in conveying your message and achieving your desired results.
Ultimately, it is up to you to experiment with different types of ads and see which ones perform best for your business goals.
LinkedIn Ads CPC Benchmark
The average cost-per-click (CPC) for LinkedIn Ads is $6. However, CPCs can vary greatly depending on the industry, target audience, and other factors. For example, CPCs for LinkedIn Ads targeting the financial services industry tend to be higher than the average, while CPCs for LinkedIn Ads targeting the healthcare industry tend to be lower.
Unfortunately, you can’t change your CPC in automatic bidding since it is determined by LinkedIn via an auction.
The main thing to keep in mind is that LinkedIn is a very effective platform for B2B advertising, so even though the CPC is higher than some other networks, it’s still likely to be worth the investment.
Cost per Lead (CPL) Benchmark
Cost per lead (CPL) is the amount of money that a company spends on marketing to generate one new customer lead. The metric is important for businesses to track because it allows them to see how much they are spending on marketing in relation to the number of new leads that they are generating.
By tracking CPL, businesses can adjust their marketing strategies to reduce overall ad spending. The cost per lead (CPL) on LinkedIn Ads can range from $30 to $250, depending on your industry and target audience.
Personally, I have also got leads for as low as $20 on LinkedIn Ads. However, you need a lot of testing to find the right mix of targeting, ad copy, and offers to make your LinkedIn Ads campaigns successful.
Engagement Rate Benchmark
Engagement rate is a term used in marketing to describe the percentage of people who have signed up for, or interacted with, a particular offer or promotion. It can be helpful in gauging how successful a campaign has been and in predicting how many new customers it will generate.
The engagement rate benchmark for single image ads and carousel ads is 0.5%, meaning that for every 1000 views of the ad, 5 people will engage with it.
In contrast, video ads have a higher engagement rate benchmark of 6% because videos tend to attract more user attention than basic sponsored content. Videos are more likely to be shared and commented on, which increases the chances of someone taking notice of the ad.
Cost per impression (CPM) Benchmark
CPM is an acronym for cost per thousand impressions. It is a pricing model used in online advertising that allows advertisers to pay for their ad based on the number of times it is seen, or impressions.
It is a popular pricing model because it is a simple way to measure ad exposure and it is easy to calculate costs.
The average cost per impression (CPM) on LinkedIn is $6, but it can vary depending on the type of ad and the market you are targeting. For example, if you are targeting a specific market with a targeted ad, you may see a higher CPM. LinkedIn offers a variety of ad types, so be sure to choose the one that best fits your marketing goals.
Related Questions
What’s a good CTR on LinkedIn ads?
A good CTR on LinkedIn ads is anything above 2.5%. This means that if you have 100 impressions, you should aim for at least 2.5 clicks. A higher CTR is always better, as it means that your ad is more effective and is reaching the right audience.
Why my LinkedIn Ads CPM is so high?
One reason your LinkedIn Ads CPM can be high is the level of competition in your industry or geographic region. You can expect to pay more for your ad campaigns if you’re targeting a highly competitive market. Similarly, certain areas, like major metropolitan areas, or Tier 1 countries tend to be more expensive to advertise in than others.
Key Takeaway
LinkedIn’s Ad Benchmarks are a great way to compare your current ad campaigns and see where you need to make improvements. With the above stats, you can track your success rates, identify any gaps in your marketing strategy, and make necessary adjustments.
So, whether you’re just starting out or you’ve been doing it for years, LinkedIn Ads is an essential part of successful online B2B advertising.
