Earlier LinkedIn was used to connect with other businesses and find talent or employers. However, it has evolved over the years. Although LinkedIn is a professional network to connect with people, it is also a place where you can find valuable industry insights. LinkedIn is a social network that is making professionals far more productive and successful. This is because the content shared on this platform has 15 times more impressions than the job postings. Moreover, you need to ensure that your efforts are visible, which means you need to know how to get more followers on LinkedIn. This is what we will learn in this article today.
How to get more followers on LinkedIn?
Here are the powerful ways to attract your target audience and make them follow you on LinkedIn:
- Position yourself as a thought leader
- Optimize your LinkedIn profile
- Network and collaborate with your connections
- Become a LinkedIn content creator
- Host educational workshops and webinars
- Tag connections and companies in your LinkedIn post
- Join relevant LinkedIn Groups
- Create your own LinkedIn Group
- Join conversations using hashtags
Let’s deep dive into each for better clarity
Position yourself as a thought leader
Be the expert in your field, and you will naturally attract more followers. Share your knowledge, wisdom, and expertise to make yourself extremely valuable to the people you are trying to reach. The more value you share with your audience, the more likely they are to follow you in future.
Optimize your LinkedIn profile
Having an optimized LinkedIn profile makes a solid first impression on your ideal audience. If your profile is optimized for SEO, users searching for keywords related to your business can find you in search engine results. To find you in search engines, add words to your profile that people use to search for your brand. You should include these words or keywords in your tagline, about section, and in any other company details.
Network and collaborate with your connections
Collaborate with other LinkedIn members to gain more followers and reach more audiences. Some ideas to quickly grow the audience for both of you are:
- Interview someone on LinkedIn
- Do a Q&A session on a specific topic and invite a few panel guests
- Ask someone to contribute a few paragraphs to your next article
Turn ON LinkedIn content creator mode
LinkedIn recently launched a new feature for LinkedIn content creators with its LinkedIn Creator Mode, which gives you additional features and an improved layout for your profile. You can select up to 5 hashtags to add to your profile to let your audience know what topics you create content about. Your ‘connect’ button will be replaced with a ‘follow’ button. This is very useful as LinkedIn allows a maximum of 30,000 connections per profile, while the number of followers is unlimited. You can still connect with others as the connect feature is available on your profile’s ‘More’ menu.
Host educational workshops and webinars
You can do it as an in-person event, an online webinar, or a live stream as they attract new LinkedIn followers. Pick a topic relevant to your audience and your expertise. Create a 20–30-minute presentation around it where you share strategies and valuable insights with your audience. Make sure to include the following CTA in your presentation:
- Link to your LinkedIn profile
- Ask people to follow you on LinkedIn by searching your name
- Let them know what topics you talk about in your LinkedIn profile
- If possible, add a QR code with a link to your profile so that people can take a photo with their smartphones
Join relevant LinkedIn Groups
By joining LinkedIn Groups, you can connect with other members and share valuable content within those groups. This way, you increase your chance of gaining followers from these groups from people who are interested in your niche.
Create your own LinkedIn Group
By creating content around a particular theme, you can attract the same people you want in your audience. For example, to attract B2B customers, create a group of people who are interested in B2B products/services. Then share valuable content in the group that will engage the community. As the group grows, members will invite other people who may even follow you in person.
Join conversations using hashtags
When you create any content, make sure to use relevant hashtags. You can add up to 5 hashtags, join conversations related to your brand, and reach people who have never heard of your brand. This helps you to expose your brand to new and like-minded audiences that have no idea of your existence. Once people within this community see their interest in your content, they will visit your profile and potentially follow you.
Mention Companies and Influencers
Mentioning companies and influential people in your content will allow you to potentially be seen in their networks. Please make sure they are active influencers and non-competing companies whom you respect and wish to be associated.
Why should you grow your LinkedIn followers?
With over 850 million users and a focus on business, LinkedIn has an audience worth noticing. It is an ideal place to connect with business professionals and influencers worldwide. LinkedIn is three times more effective at lead generation than other social media platforms like Twitter and Facebook. In addition, 50% of social traffic to B2B websites comes from LinkedIn. LinkedIn is one of the best places to start if you want to increase your leads and sales.
Key Takeaways
Getting thousands of followers is not an overnight task. It takes consistency with your posts and optimizing your profile periodically. Now, it’s time to implement these strategies on your LinkedIn profile. Gradually, you will see an increase in the number of followers. Also, ensure your profile describes you perfectly and matches the reality; otherwise, people will not follow you. Please take advantage of LinkedIn features like creator mode to make the most out of it to be more visible to your target audience.
