Do you wish to expand your LinkedIn prospect pool? Are you considering using video advertisements on LinkedIn to market your goods and services?
In this guide, you’ll discover how to create and carry through your first LinkedIn video marketing campaign.
So, let’s get started!
Creating A Video Ad For LinkedIn
Identify Your Target Markets
The first step is choosing the audiences you want to target for your LinkedIn video ad campaign. You want to deliver your advertisements to individuals who are most likely to respond to them and convert in order to get the most out of your investment.
Here are a few methods for researching your target markets:
- Ask current and former clients to participate in interviews. Find out what they do for a living and how old they are. Note the wording they frequently use to explain the problems they had prior to adopting your solution.
- To learn more about the clientele your CEO, Director of Marketing, and sales department want to pursue, speak with them.
- Check your CRM to benefit from clients and prospects. Find out who is contacting you and when, alongside what they are saying. Additionally, have an idea of who they are.
- Check the social media accounts of current and prospective clients. Find the blogs and websites they read and the stuff they share on their social media networks.
For instance, peek at the interests listed towards the bottom of the LinkedIn profiles of your ideal clients. Look for common interests across these different sources. Later on, you may personalize the LinkedIn video ads using these interests.
As you undertake your study, write this data down or merge it into a spreadsheet. By the time you wrap up, you need to know this ideal customer. With this helpful insight, you can make a few target groups to try in your video advertisements to determine which ones work the best.
Make Video Collateral For Your Advertising Project
There are a few rules and suggestions to recognize while developing videos that are best for LinkedIn and B2B.
Let’s begin with the technical recommendations:
- The duration of a LinkedIn video ad can range from three seconds to thirty minutes.
- Advertisements for videos must be horizontally oriented. Vertical video ads are incompatible with LinkedIn.
- Video files must be in the MP4 format and can range in size from 75KB to 200MB.
- The frame rate must be lower than 30 FPS (frames per second).
Upload videos in their maximum quality for the best results (1440 x 1080; wide 1920 x 1080).
To generate your video, you can use any tool for video editing. Choose the editing software most familiar to you, then use the following instructions to save your video file.
Nevertheless, remember that your goal is to persuade LinkedIn users to stop scrolling through their feeds, view your advertisement, and maybe take action. How do you go about that? Try the following:
- Ensure that you capture the interest of your viewers inside the first 10 seconds of the ad.
- Use a combination of visuals, people, and text to convey a narrative.
- Consider adding subtitles because the LinkedIn video plays on the stream without sound.
- Make sure your call to action (CTA) is crystal clear so that viewers understand what steps you want them to take after watching the video.
After finishing the original advertisement, create extra copies so you can compare them to one another.
But what aspects of the ad may you test? Consider the following ideas:
- Make videos of various durations. Try 6-second, 30-second, or 1-minute ads where you present a whole story to keep your brand in the forefront of viewers’ minds.
- Add or remove the opening information or your corporate logo.
- Compare your original video to customer feedback videos for testing.
Creating The Ad Campaign
When your clips are complete, it’s time to build your LinkedIn ad campaign and upload them there. All of your efforts will bear rewards at this point. At this point, you will submit your produced videos and choose your predetermined target demographics.
Create a campaign group in LinkedIn Campaign Manager for temporarily housing all of your video campaigns. After that, pick the Create Campaign Group button under the Campaign Groups tab.
Include a group name, a budget, and a start date in the Create a Campaign Group pop-up box. Next, select Save.
To start your first campaign, open the newly established group and select the Create Campaign option.
Hit the Sponsored Content option on the Choose an Ad Product screen.
Enter a name for your campaign on the next tab, then click Next.
You must now decide on your campaign’s objective. You have three options when people click on your LinkedIn video ads: send them to your website, gather leads, or do nothing at all (and get video views). Select Next once you’ve made your choice and after selecting “Video” for the ad format.
You are now prepared to manage and post your LinkedIn video ads. After picking Create New Video, upload each video you’ve prepared.
Once published, select the videos you want to highlight in your campaign, then click Sponsor Selected Content.
Establish a daily budget and decide the launch date for your project on the last page.
Click Launch Campaign after you’re through, and your first ad will go online.
Related Questions
Why can’t I post a video ad on LinkedIn?
The most prevalent reason for problems arising while submitting videos is that they don’t adhere to LinkedIn’s video standards. A video cannot be uploaded to LinkedIn if its file size is more than 5 GB. Moreover, it needs to have the appropriate video formats that LinkedIn supports.
Can I use GIFs in LinkedIn ads?
LinkedIn does not allow animated GIFs in both status updates and profiles. When you’re editing, GIFs will seem animated, but they’ll publish as frozen pictures. LinkedIn does, however, accept MP4 video, and if it is under 15 seconds in length, it will automatically play and loop, much like an animated GIF.
Key Takeaways
So, do you have any past Linkedin video ad campaigns? If not, what kind of videos do you wish to utilize? Regardless of the path taken, follow the above-mentioned advice, and you should definitely be on the right track!
