LinkedIn is not just for recruitment or networking. Marketers love LinkedIn for lead generation, social selling, direct outreach to prospects, increased brand awareness, and highly targeted paid advertising. With HubSpot, all this activity can be tied together and reflected seamlessly in your CRM. It helps to align your sales and marketing team while improving conversion rates. So, how to connect LinkedIn Ads to HubSpot? If you want an answer to this question, keep reading this article.
How to connect LinkedIn Ads to HubSpot?
Here’s how you can connect your LinkedIn Ads account to HubSpot:
Step 1 – Go to your HubSpot account and click the settings icon in the navigation bar
Step 2 – In the left side menu, navigate to ‘Marketing’ and click ‘Ads’
Step 3 – In the top right of the ‘accounts’ tab, click ‘Connect account’
Step 4 – In the dialog box, select ‘LinkedIn’
Step 5 – In the pop-up window, log in to your LinkedIn account and review the permissions and click ‘allow’
Step 6 – In the dialog box, select LinkedIn ads account(s) to connect to HubSpot and click ‘Connect’
Note: – The connected LinkedIn ad account will appear in your ads account settings in HubSpot. It is also important to note that if your LinkedIn ad account has outstanding billing issues or has been disabled by LinkedIn for a violation of their ad policies, HubSpot will mark the account as inactive. To fix this issue, check your LinkedIn account settings and consult LinkedIn’s support resources.
What is HubSpot?
HubSpot is a CRM, Sales, Marketing, and Service platform used by 100K teams worldwide. It has a comprehensive list of tools that makes a difference in every part of the customer’s journey. HubSpot tools range from lead generation, nurturing and management, lead funnel management and closing, website development, customer support, and sales & marketing automation. It offers features like content creation, website building, workflow automation, blogging, customer relationship management, keyword research, email marketing, reporting, and more.
What are LinkedIn Ads?
LinkedIn ads are paid advertisements shared on LinkedIn, giving marketers a unique chance to connect with their target audience. LinkedIn ads are a powerful tool for B2B companies to build leads, share content, build an online reputation, and more. It has many benefits to companies, not just for added reach and recognition but the opportunity to increase sales and be part of an industry’s social media presence. LinkedIn ads are of different types: sponsored content, sponsored InMail, text ads, dynamic ads, and programmatic display ads.
LinkedIn Ads connection requirements
Here’re certain things you need to keep in mind before connecting your LinkedIn ads account to HubSpot:
- If you’ve installed any ad blocker extension for your browser, make sure to disable it when you connect your LinkedIn Ads account and while using the HubSpot Ads tool.
- The HubSpot user who connects a LinkedIn ads account must have Publish access to the ads tool in HubSpot.
- The HubSpot user who connects LinkedIn ads account must be an account manager in the LinkedIn ads account.
To check the access to the LinkedIn Ads account:
- Navigate to the Campaign Manager
- Select your LinkedIn Ads account
- In the upper right, click the gear icon and select ‘Manage Access’
How to integrate HubSpot with LinkedIn Sales Navigator?
Step 1 – In your HubSpot account, click the Marketplace button
Step 2 – Hover over ‘Manage’ and click ‘Connected Apps’
Step 3 – Click ‘Visit App Marketplace’
Step 4 – Navigate to the search bar and search for ‘LinkedIn Sales Navigator Integration’
Step 5 – Hover over the integration, and click ‘View Integrations’
Step 6 – Click ‘Connect to LinkedIn Sales Navigator’
How to use HubSpot to post on LinkedIn?
HubSpot users with Marketing Hub Professional or Enterprise accounts can connect their LinkedIn account to HubSpot to create and publish posts. The integration is most beneficial when you want to schedule posts in bulk over time. This feature saves substantial time by allowing you to post the same message across multiple social media channels.
Here’s how you can integrate your HubSpot account to LinkedIn for posting:
Step 1 – Log in to your HubSpot account
Step 2 – Click on the ‘Settings’
Step 3 – On the left side of the page, click ‘Marketing’ and then click ‘Social’
Step 4 – Click ‘Connect Account’ and choose ‘LinkedIn’
Step 5 – Check the box for any personal or company accounts to which you want to post content
Step 6 – Once done, click ‘ok’
How does the integration work?
HubSpot allows you to sync with LinkedIn Lead Gen Forms, pulling any leads into HubSpot. This helps to put all your marketing needs in one place, making it easier to manage and deliver. The integration pulls all the relevant information from the lead gen, such as first name, last name, job title, and company name.
You can also benefit from the HubSpot reporting, which will help you analyze which ads are performing well and not just getting clicks and downloads but helping convert those leads into customers.
You can also use integration to build your audiences. If you’re already running LinkedIn ads, you probably have the pixel installed, but if you don’t have it, you can use HubSpot to load the pixel for you.
How to install your HubSpot tracking pixel?
Step 1 – Go to your HubSpot account and click on the settings icon
Step 2 – In the left sidebar menu, navigate to ‘Marketing’ and click on ‘Ads’
Step 3 – Click the ‘Pixels’ tab and click ‘Add Pixel’
Step 4 – Select the pixel from the drop-down menu that you want to install and click ‘Add Pixel’
Key Takeaways
LinkedIn ads are a great addition to companies online marketing strategy. It has many benefits to many types of businesses that can fully utilize the potential of LinkedIn. One of them is HubSpot which offers some great features when integrated with LinkedIn Ads that allow you to efficiently create campaigns and analyze the effectiveness of the campaigns you create. It allows you to use HubSpot’s intelligence to create lead groups based on their behaviour and customize your advertising through LinkedIn ads. So, integrate HubSpot with LinkedIn Ads and make the most out of it.
