LinkedIn is an excellent platform for growing your career or business. There are plenty of opportunities available on the network, but you must knock on several doors before one opens up. Especially for salespeople, the number of messages sent in a day is crucial as it can make all the difference as either they reach their targets or get lost in the clutter. To increase your response rates, you need to send messages to many people, which takes a lot of time and effort. But there’s a way to send messages to a mass audience at once through automated messages. This article will guide you on how to automate sending LinkedIn messages. Let’s have a look.
How to automate sending LinkedIn messages?
It is worth noting that there are two types of messages you can send via LinkedIn:
- InMail (subscription based) that you can send to anyone, including those with who you are not connected on LinkedIn.
- Direct messages (Free) that you can send to your connections.
You can send automated messages on LinkedIn using a third-party tool. Here are the steps to follow:
Step 1 – Connect your LinkedIn account to that automation tool.
Step 2 – Get the list of contacts you want to message. You can either research the target prospects manually or import a ready-made list from the data provider. Just ensure the list contains legit LinkedIn profiles.
Step 3 – Craft your message template based on the type of message you want to send. The most important part of the outreach message is personalization. Since you will send personalized messages, you may want to use customization variables or advanced personalization options.
Step 4 – Set up the sequence with automated LinkedIn messages. This involves the number of messages you want to send to each prospect within the campaign and their frequency.
Step 5 – Once you have set up, you can launch the sequence, which will run on autopilot. Once the prospect responds, the automated messages will stop.
What is an automated message?
An automated message is a message that has been scheduled to be sent to a recipient or group of recipients at a specific date and time. Simply put, you write a message and use an automation tool to schedule their broadcasting. An automated message allows you to send timely messages, get more responses, and establish a good rapport with your connections. LinkedIn automation tools save you a lot of time by allowing you to put your messages on automation.
Features of LinkedIn automation software:
- Personalize your messages based on the target’s profile.
- Get regular follow-ups on your sales campaign.
- Specify your target audience for your business.
- Extracting crucial insights from the campaign with the help of relevant metrics.
- Automate the process of sending a connection request, messaging, skills endorsing and more.
How to choose the best LinkedIn automation software?
Many tools emerge every year that offer more convenient, safer, or more integrated ways to automate LinkedIn messages. That said, there are a few criteria to pay attention to when shopping for a suitable solution:
- Different touchpoints – With direct messages being a must-have for automation, the capability to streamline profile views or connection requests is also a way to diversify your outreach and make it more effective.
- Safety and Limits – Though you need to be aware of the platform limits, the tool you choose should also provide you with additional safety nets, so you don’t get carried away and violate different platform policies.
- Personalization – Use personalized variables and visual elements like images, videos, or GIFs (using third-party integrations) to make your message feel warm at scale.
- Omnichannel engagement – Though LinkedIn outreach is great if used in combination with email, calls, and other channels could be a real game-changer.
- Integrations – Any software you add should work well with the rest of the tools, be it CRM, data sourcing, etc.,
Advantages of LinkedIn Automated Messages
Saves Time
LinkedIn automation can help you save hours, if not days or months, of writing the same outreach messages and finding your target audience. As a rule of thumb, you should automate repetitive, manual tasks with LinkedIn automation tools. You should be automating things such as visiting profiles, sending connection requests, following up with your prospects and sometimes the first LinkedIn cold message to your prospect.
Better Reach
The time saved on writing messages to different people can be spent finding new business opportunities, scaling to new markets, or finding new prospects on LinkedIn itself. Finding new prospects could be highly effective if you already know where your target audience hangs out on different platforms. This could mean specific LinkedIn groups, comment sections, or even different communities outside LinkedIn. With the right tool, you can automate this process as well.
Is it safe to automate LinkedIn messages?
Yes, sending automated LinkedIn messages can be safe if you use trusted tools and stay within the LinkedIn limits. Though technically speaking, any form of automation falls into the don’ts of the platform’s user agreement. This includes using bots or other automated methods to access the services and sending or redirecting messages.
Some sources even claim that LinkedIn has banned certain tools. However, considering several LinkedIn automation tools are available, we can state that the policy isn’t so strict. You can do some research and find lots of information about it. However, it is considered to be safe to send automated messages on LinkedIn.
How many messages can you send per day on LinkedIn?
There is no set limit on how many messages you can send daily. However, if you send 100 messages to 100 different people, LinkedIn will detect this as suspicious activity and flag your account. If you keep messaging different people within a short time, your account will come under the radar of the LinkedIn surveillance team.
Key Takeaways
LinkedIn is a powerful platform for B2B sales professionals worldwide. It offers many opportunities like driving traffic, engaging with prospects, building reputation, and selling. You should know how to use the platform to your best advantage. This is where you should consider automation. Automating time-consuming tasks can substantially elevate your chances of successful prospecting. It can also make your LinkedIn profile stand out among others.
