Best LinkedIn Subject Lines – Stop Getting your Messages Ignored

For many professionals, the LinkedIn inbox is no more than a clutter of messages that they will never open; however, there is still hope if you are serious about generating leads through it. Here is your secret sauce to stand out when writing your next InMail subject line.

When you’re writing to someone on Linkedin, it’s important to remind yourself that you’re having a conversation with a real person. Linkedin is a great networking tool for building a professional network, generating leads and looking for a job. However, it’s important to craft your message to get the other person’s attention and creates a human connection- otherwise, you may waste your time and get ignored.

Think about your most memorable encounters with the people in your life. Maybe it was the time a stranger lent you money on the street, or the time your best friend shared her secrets to making the perfect pizza. What about these interactions are so memorable?

Now think about the last LinkedIn message you sent. What was the subject line? Chances are it wasn’t anything particularly special, or even that interesting. Maybe it was probably something like “Hey John, how’s it going?” or “Hi Alex, I’m searching for a new job.” Those sentences fit into our formula of boring subject lines and don’t set us apart from the crowd.

How to write the perfect Linkedin InMail subject line

• Make it personal- personalised messages get 15% more responses
• Don’t bury the lead- tell the reader what is inside
• Be clear & concise- don’t make people work to message you
• Avoid false promises or urgency

Make it personal – it helps with conversions

As per LinkedIn, personalized messages get 15% more response than those that are generic. For this reason, it is essential to address the person by name and mention something that you know about them if possible. This will show that you’ve taken the time to learn about them and that you’re interested in building a relationship with them.

For example, 

• “Margaret, this job seems my cup of tea, but I have a serious question.”
• “Liza, this is your last chance to avail this heck of an opportunity!”
• “Loved your post on [topic] Peter”

Don’t keep them hanging – tell the reader what is inside

InMail can be an extremely effective way to reach out to generate leads, reach potential customers, clients, or partners. When writing the subject line for your InMail, be sure to tell the readers what is inside the message as this will help them decide whether or not to open it. In addition, include keywords in your subject line that will help your message stand out in a crowded inbox. A clear and concise subject line is essential in order to get your message across effectively.

For example,

• “Kevin, here is a free guide to increasing your LinkedIn connections”
• “Not able to convert your leads, Erik? Here is a proven way to do so”

Keep your subject concise

When you send a message to someone, the subject line is the first thing they see. If it’s too long, they might not even bother reading it. Keep it short and to the point so that the recipient knows what the message is about.

 The recipient of your message is likely busy and will ignore your message if the subject is too long or vague to understand. Avoid sending a long, rambling message and a subject with all capital letters or special characters, as these can be difficult to read. 

Avoid false promises or deception – Nobody likes it

When you’re sending an InMail it’s essential to make sure that the subject line accurately reflects the content of your message. If it doesn’t, the recipient may not bother opening it. One common mistake people make is using a misleading subject line to get the recipient to open the message. For example, you might say “urgent” or “important” when there’s actually no urgency or importance to the message. Avoid using subject lines that are like the ones below

• “Hey John, this is your last chance to avail this discount.”
• “Ben just availed our premium package, and here is why you should too.”
• “This is urgent! Time is running out Harry.”

Another common mistake is using a subject line that’s unrelated to the content of the email. It might be tempting to craft a subject that goes like “With Love, from your Soulmate” to get the recipient to open the message, but such a subject will clearly not be related to the content of the message.

 When it comes to LinkedIn subject lines it is important, to be honest, and accurate so that recipients know what to expect.

What is a good subject line for LinkedIn?

A good subject line for LinkedIn is one that is clear, concise, and relevant to the recipient. It should be something that will grab the reader’s attention and make them want to learn more about you and your business. Here are some of the best Linkedin subject lines we’ve seen:

• “Sally, quick question about your book”
• “3 steps to generating more leads on Linkedin”
• “All B2B sales professionals need this tool”

These subject lines are personalised, relevant to the reader and promise value in return for their time.

Should you put a subject in a LinkedIn message? 

Many people believe that it’s not necessary to include a subject but doing so can actually be very beneficial.  The subject line can help the recipient understand the purpose of your message and make it easier for them to respond.

 Including a subject can also make your messages easier to find in the recipient’s inbox, preventing them from getting lost in the shuffle.

Frequently Asked Questions

What’s the average response rate on Linkedin?

InMail has an 18-25% response rate according to Linkedin, which is much higher than for cold emails, which average roughly 3% response rate. In fact, having a response rate of under 13% may lead you to receive a warning notification, as well as tips to improve your response rate, if you send more than 100 InMail messages.

How do you write a perfect InMail?

When writing the perfect InMail, there are a few key things to keep in mind. First, make sure that your InMail is clear and concise. You don’t want to overload the recipient with information, but you also want to ensure that the message contains all the relevant details.

 Furthermore, make sure that your InMail is personalized and it addresses the recipient by name and mentions something that will make them want to read the message. Finally, keep it polite and professional and don’t be too pushy or sales-y, as this can be an instant turn off for many individuals.

What makes a good InMail?

InMail can be a powerful tool for networking and building relationships with potential clients, customers, and partners but what makes a good InMail? When it comes to InMail, the best ones are those that are easy to read, address a pain point, and don’t include jargon.

 Likewise, a good InMail should also be concise so that the recipient can quickly read and understand it. If possible, it should also have a call to action (CTA) that is clear and easy to follow.

Conclusion

When sending a message through LinkedIn, it is important to consider the subject line. The best subject lines are those that are specific and relevant to the recipient. They should also be interesting and catchy, in order to grab the reader’s attention. By following these tips, you can improve your chances of getting your message through to the intended recipient.