LinkedIn has become a central hub for B2B sales for many years. With 830 million users, 80% of social media B2B leads come from LinkedIn. While LinkedIn is a powerful tool to drive new business, there are ways to supercharge your LinkedIn experience and efforts with LinkedIn applications. Let’s look at the seven best LinkedIn apps you need to use for your business and career.
What are the 7 Best LinkedIn apps you need to use?
LinkedIn has several apps focusing on specific areas to assist you in deep. Some of the following apps require a LinkedIn subscription or company access due to their specific requirements.
- LinkedIn Mobile App
- LinkedIn SlideShare
- LinkedIn Learning
- LinkedIn Recruiter
- LinkedIn Sales Navigator
- LinkedIn Elevate
- LinkedIn Pulse
Let’s explain in detail how these apps will enhance your LinkedIn experience. First, we will have a look at the free LinkedIn apps, followed by premium apps.
Free LinkedIn Apps
LinkedIn Mobile App
The LinkedIn mobile app is the most important and must-have for any LinkedIn user. Most of you probably have it, but if you don’t, download it immediately. LinkedIn has developed apps for iPhone and Android smartphones. The LinkedIn app is free and connects you seamlessly to your LinkedIn account from your smartphone. The App is well designed and easy to use. It lets you do almost everything you do on the web version of LinkedIn, such as sending messages to your connections, checking your messages, inviting people to connect, reviewing updates and much more.
LinkedIn SlideShare
SlideShare is a powerful platform with more than 60 million monthly visits. This is due to the popularity of visual elements in the slides. It is the quickest way to learn any new concept. If you like to learn, download this App, and enjoy learning with it. If you are a business owner, you should plan to have SlideShare in your marketing channels and create some useful content on it. With over 18 million presentations, you can get inspiration on almost any topic.
LinkedIn Learning
LinkedIn Learning has thousands of online courses and videos on demand which cover every aspect of a business. You get full access to LinkedIn Learning if you have a premium account. If you don’t have a premium subscription, you can subscribe to LinkedIn Learning for $29.99/month or purchase an annual subscription for $299.88. The App is free to download, but you need a subscription to access the content. You can even download the courses for offline viewing from the mobile App.
Premium LinkedIn Apps
LinkedIn has several premium apps that may be worth paying for, depending on your needs. These apps work only with certain subscriptions, so be sure to check their terms.
LinkedIn Recruiter
The recruiter app lets you access the tools in your LinkedIn Recruiter subscription plan. It allows you to search and review the profile of potential hires, respond quickly to candidates, and stay organized with your projects. While it’s not a complete replacement for your desktop version of Recruiter, it allows you to be connected when you are away from your computer.
LinkedIn Sales Navigator
The Sales Navigator is LinkedIn’s flagship tool designed for sales professionals. It helps you find leads in your target market, connect, or send messages to prospects, and get real-time updates on your mobile when you are away from your computer. With the Sales Navigator account, you can follow targeted companies and key members of those organizations to hear instantly about any breaking news. You can quickly reach out with an InMail if you are not connected; else, send a free LinkedIn message to check on them.
LinkedIn Elevate
LinkedIn Elevate is designed for large companies that create and share a lot of content on social media. This App is only available to employees of subscribed companies. When employees create social media content for their company, they add it to Elevate App so everyone can share it on their social media accounts. This is a great strategy to create a viral effect on social media when enough employees share it. With the initial boost from your employees, social media networks see the content trending, which boosts the content to a wider audience reaching millions of people.
LinkedIn Pulse
LinkedIn Pulse app is an award-winning tool for news and content. It delivers breaking news in business, industry news and popular updates from your social network. The mobile App makes it easy for you to catch up with the news and other content. You can browse content from key publications and follow influencers to see their latest articles. You can read, save, and share articles that interest you on the platform. You can save the articles by swiping them right if you want to read them later. You can also remove an article that might not interest you by swiping left, and the system will learn from your behavior to tune in to the types of news that appear in your feed.
How to install LinkedIn App?
Step 1 – Open Play Store on Android or App Store on iPhone
Step 2 – Search for ‘LinkedIn’ on the search bar at the top of the Play Store or App Store screen
Step 3 – Click on ‘install’ (in Android) or ‘get’ (in iPhone)
Note: Once the LinkedIn App is installed, you must sign in to your account with your LinkedIn credentials (that you use for the web version of your LinkedIn account).
Key Takeaways
The success of your business or professional life depends on the quality of connections and networks you have. The right audience can open the right doors at the right time. It would be a bonus if you could make these connections and build relationships while you are on the move, on your smartphone. LinkedIn has free and paid apps under its umbrella, which we discussed in this article. All the apps are well designed for the best user experience and will help you enhance your experience on the platform.
