This is our comparison of UpLead and ZoomInfo lead generation platforms.
Working with many massive international brands as a Marketing Technology consultant, I can’t stress enough the importance of a superior lead-generation tool for any business.
That’s why we’ve come up with the most comprehensive comparison between UpLead and ZoomInfo. It will surely help you weigh out the best option for your business.
Both UpLead and ZoomInfo are among the best B2B prospecting tools right now in the market. They have their own set of features that make them stand apart from each other. Moreover, both of these platforms are well-trusted by some of the world’s top companies for generating quality leads.
So, the prospecting tool you choose completely depends upon your work type. But if we only talk about sheer value, UpLead might take the LEAD. It’s because UpLead is a lot cheaper than ZoomInfo, and its search results are guaranteed to be much more accurate than most other tools, including ZoomInfo.
If you only want valid contacts to end up on your CRM, UpLead should be your top priority. ZoomInfo surely excels when it comes to the database size, but the accuracy and quality of the leads are more important factors for most marketing firms out there.
But the differences between these two platforms don’t end here. There’s so much to talk about. So, let’s start the comparison and see which of these two tools comes out on top!
UpLead vs ZoomInfo: Features Comparison
Frankly speaking, there’s no single, best, or perfect lead-generation tool in the market. There, we’ve said it. You can never rely solely on a single tool if you’re really concerned about the quality of your leads.
It’s always mixing and matching the results from different tools that work best for obtaining and validating the leads and contacts. However, that doesn’t mean that one tool cannot be better than the other one.
So, we will be comparing UpLead and ZoomInfo based on the most crucial features that are considered the hallmark of any prospecting tool. We will also have a look at the additional features that each of these tools offer.
- Database Size
ZoomInfo has been around in the market intelligence platform industry since 2000, and it hasn’t been stalling around all these years. It has created a huge database with more than 220 million contacts.
On the other hand, UpLead has data of 108 million+ contacts, which is almost half the size of ZoomInfo. So, ZoomInfo is the clear winner if we talk about database size.
- Accuracy of Results
This is where the game changes. Although ZoomInfo has the upper hand with its humungous database, the accuracy of the contacts is not up to the mark, and many of them are not up-to-date.
UpLead takes pride in the accuracy of its B2B contacts as they hand-pick and verify each contact detail before uploading. Their whopping 95% data accuracy has made them win this round.
- User Interface Simplicity
Although the user interface depends upon personal preference, both these tools provide an easy-to-use and easy-to-understand user interface. ZoomInfo has a host of additional features, giving it a little learning curve and making it more suited for professional users.
UpLead has a very straightforward interface that doesn’t need any time to get used to and is well-suited even for beginners. However, both of the platforms do an excellent job at what they claim, and you can churn out some amazing quality leads from both of them without any hassle.
- Integrations
Integration is basically a prospecting tool’s ability to work seamlessly with other software. As we said earlier, most companies use a combination of different tools for lead generation, so this is a very crucial aspect of any sales tool.
UpLead has quickly become one of the most popular marketing intelligence tools thanks to its integration abilities. It has direct integrations for the most commonly used partner apps such as Zapier, Salesforce, Hubspot, Insightly, and Zoho.
Alternatively, ZoomInfo also offers almost every partner app integration you can think of due to its large user base and years of industry experience. These integrations include Hubspot, Salesforce, Outreach, Slack, and a lot more.
ZoomInfo probably takes the win here not only because it has a bevy of integrations available but also because it makes sure the integrations work well without any major bugs.
- Customer Service
Customer service is a factor that’s non-quantifiable. So, we have carried out detailed research to gather user reviews about the customer service both these platforms provide.
To our surprise, UpLead gets a lot more positive reviews from the previous and existing users, while ZoomInfo reviews came out to be a mixed bag. Users have found UpLead’s chat representatives to be more responsive and humble and always around to tackle your queries.
ZoomInfo loses in this category due to the late responses from their representatives with mostly unhelpful answers.
- Transparency & Pricing
Pricing and transparency are two different factors, but for the sake of this review, we have combined these two. It’s due to the fact that ZoomInfo isn’t upfront about its pricing models. They ask you to log in with your company details in order to have a look at their plan prices.
And even then, their pricing goes above $15,000 per year, where you have to be legally bound to use their services for at least a year. That’s a lot!
On the other hand, UpLead is super transparent about its information. Their pricing models are clearly mentioned on their website with their Essentials, Plus, and, Professional plans costing $74, $149, and $299 per month, respectively.
UpLead Additional Features
If you think that the above-mentioned UpLead features are not enough for you to make a conclusion, here are some additional features that might interest you.
- Prospector
This is UpLead’s core feature that makes use of 50+ search filters to make the search results as customizable as possible. Its intelligence engine carries out real-time verification to ensure 95% contact accuracy.
- Data Enrichment
This incredible feature from UpLead allows users to update their search results with any additional details they have and verify the results in real time. This makes the leads more valuable by having as much customer information as possible.
- Email Verification
The email verification system on UpLead is a unique and incredibly useful feature. It validates every contact email in real-time to ensure you’re not running behind ghost leads. It can also flag catch-all emails and minimize your bounce rate effectively.
- Chrome Extension & Data API
UpLead also provides a data application programming interface that simply works like a puzzle. You can enter a user email or contact to get other information across the web, just like a missing piece from a puzzle.
There’s also a Chrome extension that lets you uncover a person or company’s data by visiting their website or even LinkedIn profile.
ZoomInfo Additional Features
Talk about additional features, ZoomInfo has a whole host of those because it aims to become a complete sales intelligence platform. That’s why the platform has been divided into four sub-categories to cater to every type of user, i.e, SalesOS, TalentOS, MarketingOS, and OperationsOS.
- Scoops
This intelligent feature allows the user to get a little scoop of history or information about a lead contact. Such as their employment history or any upcoming projects if we’re talking about a company.
- Intent
Intent is also an intelligent and impressive analysis tool that helps marketers secure a deal when the time’s right. This feature analyzes the previous purchasing history of a contact lead to notify you about the time when the contact is most likely to purchase your product or service.
- Engage
Engage is ZoomInfo’s premium feature that analyzes market trends to present users with automated sales tactics, give access to more detailed team learning tactics, and suggest automated conversations based on customer accounts. However, this feature isn’t a basic feature and asks the user to pay some extra cost.
- Analytics
This ZoomInfo feature is targeted toward team leaders who want to train their subordinates. It analyzes the communication between the team members and customers to draw out the weaknesses in their sales methodology.
UpLead vs ZoomInfo: The Winner
- Which Tool Is the Best Overall?
Considering all the factors mentioned above, it’s safe to say that UpLead is the winner in this comparison. Not only it provides you with accurate and quality leads having 95% accuracy, but it also costs much less and doesn’t bind the user to a yearly contract.
- Which Tool Is the Best For You?
ZoomInfo
Even though UpLead has won this comparison, ZoomInfo also has its use case scenarios. If you’re looking to generate more leads and want to access more features beyond just pulling contact information, ZoomInfo is the tool for you.
The resulting accuracy might take a hit, and you’ll also have to pay a premium, but there’s no better market intelligence that’s the jack of all trades.
UpLead
UpLead, on the other hand, is specifically targeted toward quality lead generation. All its tools and features work for the same purpose, and it aces in what it promises.
The search results might be fewer, and you’ll miss out on some team-building features, but that isn’t the scope of this tool anyways.
Final Verdict
So, this was all about UpLead vs ZoomInfo. We hope that this comparison has helped sort out the best tool for your usage. You can check out both these tools by following the links provided below: